DRESS Plum Pretty Sugar | BOOTS Club Monaco 40% off!! | BAG Tory Burch | EARRINGS Bauble Bar

I have been blogging since 2014 (I originally started this blog) and I’m finally doing it full time. But that was never my goal. I started blogging because I wanted to share my voice and connect with people. The first couple years I hardly made anything and I self taught myself everything. Reading blogs about blogging, litterally, reaching social media, learning how to build a website and maintain it and creating content that people would actually be interested in. I absolutely love it; connecting with readers all over the world and creating beautiful content. But sometimes it’s hard to get everything done in a day that I want to. I always say at the end of every day I never feel ‘done.’ There is always an email I didn’t get to, a brand I need to contact, social media to be posted, etc. etc. My number one priority is to be out in the city creating new content, but there is also a business side to this industry that needs attention. So here’s what I (and most other fashion bloggers) do all day!

CREATE CONTENT
This is really number one. As fashion a blogger or influencer your number one priority is to create interesting and original content. I don’t have a photographer following me around all day everyday so sometimes this is hard for me. I work with photographers a few times a month to photograph my outfits, but the day-to-day content I do myself. Styling pictures of my everyday life around New York and my travels.

WRITING
I love writing so this part I love. I love having a voice and a point of view to share. I don’t think I’m an expert in fashion or weddings, but I do feel like I have a point of view to share. Writing blog posts also includes coming up with topic ideas, linking to products, creating product widgets and entering SEO (search engine optimization) on the post and all photos.

WEAR AN IT HAT
I am not lucky enough to hire a full time IT person, but if I could, I would! It feels like almost daily I have some sort of IT issue from my Instagram widget not working, to my website not loading properly on mobile, my computer crashing, a family member or friend finding a typo (which I looooove when they tell me… you too tell me!) or having to fix old links. I went to Best Buy just the other day and bought a new computer because my last one couldn’t charge anymore. I normally buy everything online, but I didn’t want to wait a day for a new computer to come in the mail. My website developers are amazing but they are based in London, so sometimes when a random issue comes up, I have to wait until the next business day for it to get fixed. I also think it’s helpful if you can learn some website coding. I know a little and it helps me so much on a daily basis.

SOCIAL MEDIA
Like many fashion bloggers my biggest platform is Instagram, but I try to stay up with all of my social media platforms. It’s important to do so because I don’t own Instagram, I don’t know the terms and conditions, so if it went away tomorrow, it’s important to have other platforms to connect with your readers. Posting to social media and being consistent about it is super important. After I write my posts I use social media to promote them. I try to post to Instagram twice a day and I do it on two accounts so it definitely takes up time.

COMMENT/LIKE
From fashion bloggers to other bloggers, it’s important to keep up with your peers and see what they have going on. I love commenting and liking other social media posts and interacting with the community. It’s actually one of my favorite things I do each day. I also love reading the comments on my Instagram and responding back to my followers.

STYLE CLOTHES
For me and other fashion bloggers, this is the fun part! Styling clothes really starts with ordering online and trying to envision outfits. Of course when I receive all of the pieces I change everything and add pieces I already own to make it pop. You also want to be ‘in the know’ of the latest trends in fashion of the newest ‘it’ bag or pump of the season. I find so much style inspo from Pinterest and attending New York Fashion Week.

EMAILS
It is so important to stay on top of your emails. Brand work, events, reader emails, etc. It’s a bit challenging for me because I have two blogs so I just try to respond in the order I receive them and keep an eye out for other opportunities. I’ve missed paid campaigns and events from brands I love from not being on top of my emails so I have made it a priority to at least skim them if I can’t get to a response yet, at least I know what’s in my inbox.

BRAND WORK
If you are a blogger who isn’t lucky enough to have brands reach out to you on a continual basis, you’ll want to get in contact with the brands you love. Reach out to brands that align with your brand and try to get in contact with their social media manager (DM’s for major brands can work, but usually they’ll miss it) and see if they are interested in working with you. And don’t forget, no response is not a ‘no.’ These people get SOOOO many emails that your first one may not have stood out. Keep emailing them until they want to work with you or say no. Maybe they think your brand doesn’t fit with theirs. Or they are a new company and don’t have the budget. Try them again in six months. Maybe they will have grown and you will have too so now they like your brand and you like their new handbag line. Also, some brand work is really quick like one Instagram post and some involves really complex contracts that are a lot of steps. Months, of multiple posting, exclusivity to a brand in the same category, etc. So I created an excel spreadsheet to keep track of it all and reference it every week to make sure I didn’t miss anything.